Hello All..This is Devyani from Freshersworld.com Welcome to our video channel on jobs and careers Today I will be talking about the career opportunities in Advertising Advertising is an interesting career option.
It is also one of the most sought after career among youngsters today. With commercialisation
taking place at a fast pace, each player in the market wants to come out with a creative,
unique and innovative advertising strategy. There are many options, one can pursue, in
advertising career. The career options are – copywriters, media planners, graphic artists,
media researchers and photographers – these are some of the jobs, one can get after completing
school and college level education. There are various well-known institutes which are
grooming future creative talents which can create a stir and right noise in the competitive
marketplace. Advertising is basically a medium to inform,
connect and communicate with potential and present customers. It is way to share with
general public about a particular product, brand, service or an idea. Those who take
up a career in advertising can join television, newspapers, magazines, digital communication
agencies and can also start independent advertising agencies.
Aspirants eyeing a career in advertising need to have a flair for writing, avid readers,
knack for picking small nuances and powerful observation skill. These are some qualities
which one can inculcate during school and college days. Exposure to world cinema and
music is a must as it helps in idea generation and subsequently in creating an appealing
advertisement. If one wants to get trained in this professional,
there are many well-known learning centres across India offering specialisation in advertising
and communication management. Students are enrolled after a rigorous selection process
which includes a written test, group discussion, personal interview and portfolio presentation.
The people who manage to clear the hurdles get a chance to be trained and groomed by
popular names from Media and Entertainment industry.
Educational institutions like Xavier Institute of Communications (Mumbai), National Institute
of Advertising (New Delhi), MICA (Ahmedabad) and Symbiosis Institute (Pune) are some prominent
places known for their advertising and communication programs.
These institutes teach students, the art of copywriting, visualising, writing for advertising,
making ad jingles for television and radio and presentation skills. Candidates are given
theoretical and practical training to ensure that knowledge learned in classrooms is applied.
During the duration of the course, students have to take internship with advertising firms,
which is part of the learning process. There are Bachelor level and post graduate
programs designed by educational institutes. After completing school education, a college
degree in English literature or general commerce stream can help in giving overview of commerce
and advertising field. With a master’s degree, one can strive for specialisation in advertising
and communication. A program in communication management or marketing and advertising management
is needed as specialisation for post graduate degree.
Those who start the career in this professional can expect to be paid Rs 10,000 (entry level)
and see the salaries increasing as they progress from a trainee to a full time employee. Once
an individual gains expertise and formidable work profile, he can expect to scale new heights
in his/her career in advertising. Advertising industry has witnessed a massive
expansion in last couple of years. Most advertising agencies are on a lookout for fresh talents
and out-of-the box thinkers. After completing the course, there are many job opportunities
for a student. They can join advertising agencies, media and event planner, media research firms
and even start their independent ad agencies, if they have financial back up and business
plan. For more jobs in advertising, freshers and experienced individuals can get information
relating to it from www.freshersworld.com we will be back with more such videos so stay connected with us do not forget to hit the subscribe button below