The education sector is one that can truly thrive on social media. From attracting prospective students and lecturers, to sharing newly published academic research, social media can be a fantastic way to get your messages out there. The best way to do this is through storytelling, using your students and staff as your main characters and bringing these people to the forefront of your social media strategy. So, what are the best ways to empower these people to share their stories and really bring your social media pages to life? First of all, be proud of their successes. The best moment to ask someone to be your social media star is when they’ve just achieved something extraordinary: an award, a promotion, graduating, or even just getting the job. There are a lot of educational institutions who give a shout out to their new employees from the very start. Asking students and alumni to write blog posts is also common, for example about what it’s like to have a particular job and how they transitioned from being a student to being a professional. Secondly, consider creating “a day in the life” vlog-style videos. These types of videos follow someone around and show what it’s like to be them for a day. This is the perfect content to convince potential students to enrol at your university or potential teachers to work for you. International students and their parents will especially appreciate this kind of content. Studying abroad comes with risks and a lot of unknowns, so the more content they can get about what it’s going to be like, the better. And finally, get your staff and students to comment on the news. Educational institutions are often at the forefront of research and innovation, so an easy way to get people to talk is to ask their opinion on a certain topic. After all, your premises are brimming with experts and brilliant minds, who must all have opinions about what’s happening in their fields of study. Do you have any other tips about storytelling in the education sector? Let us know in the comments below! And remember, we have an in-depth guide about this topic on our training platform. Check it out using the link in the description.