The Study Abroad Blog
Nextstep was the first App Store
Man what an idiot… Guy wants to start a pc company in the smartphone era? Guess he's never heard of the iPhone.
In 1992 he says they have 5 years of work to do to make Next what it can be… Rejoins Apple in 1997.
Thank you MIT for sharing this insanely great talk! If you enjoyed this video take a look at this NeXTSTEP vs Mac OS X – System Demo and Comparison https://youtu.be/0sOyuiPtlok
(Special Thanks to Youtuber Paul Mangione for linking out these highlights!)Highlights 5:13 Comparing management vs. operational productivity in software9:25 Rapid development of application software using NeXT10:30 Desktop publishing on the Macintosh15:25 Problems with consultants 18:03 Should NeXT just become a software company24:38 Who are NeXT's competitors, Sun Solaris, Microsoft NT, Taligent27:41 NeXTSTEP operating environment, "the code that never breaks is the code that you don't write…so write less code", benefits of object-oriented programming30:59 NEXT's growth dependent on application developers33:25 reflecting on separating from Apple and the struggles at Apple focusing on consumer electronics37:27 Big achievements and management organization at NEXT41:45 How technology windows open in the market, Apple II, DOS, Lisa, Macintosh, NeXT Cube, "I think object-oriented technology is the biggest technical breakthrough I have seen since the early 80's with graphical user interfaces and I think it's bigger actually."46:40 Should you develop applications or objects and tools, "the brightest people are writing objects"48:23 Developing products with higher education, Project Athena51:22 What I Learned at Apple, taking a longer-term view on people53:01 Management style and resolving conflict56:18 Macintosh and PC and challenges with portability, processor speed, disk space, high speed networking, true color displays, power58:45 Manufacturing systems Macintosh vs. NeXT, removing warehouses with Just in Time processes, factories as software with interesting I/O devices (robots)1:06:11 Using manufacturing to improve time to market, product and process simultaneously1:11:57 Growth of Apple and the Macintosh market
Jobs created products to resolve problems that:1. You had2. You didn't know you had3. You will have.Today Apple:4. Create solutions for problems you do not have but wants to convince you "you have them" (thinner). 5. Create problems to sell you the solution way more expensive. 6. Sell you problems disguised as a solution (download the faster version)
I admire this guy and this video is fantastic, but let me be critic.. his distorted field of view is here at full speed. Some of his views are simplitic or erroneous
Lol when the guy asks him why he is making hardware and not just software he had to tap dance around the truth, "to hold the OS hostage from Apple until they hire me back."
Absolutely loved this speech! So amazing to see how he could look so far ahead.
It's now 25 august 2019, Steve is doing great and APPLE is still my favourite to work with, like to hear more.
Tim Cook needs to step down as CEO lack of inovation and ideas
Why do the people laugh all the time, do they think, it's a f***ing comedy?
is it just me or is it kinda curious that he refers to software programs as "apps" instead of applications, programs etc
If only Mac OS could legitimately/officially run on other hardware… And yes, I know Hackintosh exists. In fact, I've built and use one. But it's a pain in the ass and there's always the issue in the back of your mind that it's not legit. It's infuriating because I would still buy Apple products and give them money, only in the form of software instead of hardware. Just charge 100-200 bucks for Mac OS like Windows does. The only system builders who would strictly stick with Windows would be gamers. Content creators would buy Mac OS if it was as easy to install on standard x86 hardware as Windows. And you know there would be a healthy market of dual booters. I know I would.
34:50 – Sounds an awful lot like Apple today…
He looks like John wick😍
This guy is a genius
Salesman, he's a SALESMAN. SALESMAN. GET IT? SALESMAN.
How old was Steve at this Time?
18:00 saying that a ”software company” cannot support a direct salesforce unless selling hardware. Amusing! I'm sitting here listening from Salesforce Tower in San Francisco. Best we not mistake visionaries for prophets. That said, I'm thoroughly enjoying this classic talk and pleased that it is still accessible.
He was a genius. He predicted things perfectly like: Portability vs power and speed.
Watching this on MacBook Air
Steve passes away and Apple products become crap. He truly was a genius.
Truly inspirational for a software developer.
Steve is telling them consulting is useless and they’re laughing like its the funniest joke in the world. in reality steve is dead serious and they are the joke
Awesome. First of course for how Steve explain and describe the key factors of this timeframe of the industry and NeXT. And second the questions. All of then was outstanding. The last one [ Question] was right directly of the future of NeXT, Inc. BTW Hardware division was bought by Canon. Tim Berners-Lee design and run the first web sever in NeXT, Steve called his the software applications as apps [ as today], the first seminal AppStore was developed in this environment and finally as everybody knows [ last question] Apple bought NeXT OS [ and the portability was solved] that was the Steve Jobs Mastermind move. Genius.
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