– Singapore is a standalone
market in its own right. But it’s also an ideal base
to access southeast Asia and the entire region. We’re following Australian
natural health company Blackmores throughout the series in their journey to Asia. Blackmores chose Singapore
as its asian hub. And most regional
executives are based here. I found out why. – So Singapore is an attractive place because of this pro-business environment. And the government has
always make it a point to make Singapore seamless connectivity with all the countries. Yes, Singapore makes
sense because Singapore is a midpoint between Australia
and the Asia countries. And Singapore has a pool of professionals, multi-disciplined professionals, where most can tap onto to build its core corporate
functions in Singapore. We have corporate functions
like treasury business planning, development, marketing, e-commerce. And we supply a very efficient
supply chain to Asia, and we have of course
the financial travel. – Does Singapore government
locally provide any incentives for you to base yourself here as a hub for Asia or for
southeast Asia, or both? – The EDB is actually very supportive of new businesses in this
setting up in Singapore. Basically they provide a lot of support in terms of recommendation, partnerships, and also there’s quite
a number of incentives. Depending on which
industry the company’s in. Of course there’s also tax incentives. In terms of tax rates
or in terms of grants.